British American Tobacco in South Korea
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Case Code: BSTR254 Case Length: 22 Pages Period: 1998-2006 Pub Date: 2007 Teaching Note: Not Available |
Price: Rs.400 Organization: British American Tobacco Industry: Agriculture Countries: South Korea Themes: International Business, Globalization Business |
Abstract Case Intro 1 Case Intro 2 Excerpts
Background Note
The origin of BAT dates back to the year 1902. The American Tobacco Company (ATC) of the US and the Imperial Tobacco Company (ITC) based in the UK, which had been indulging in an intense trade war, decided that it would be in their mutual interests to set up a joint venture. Both companies agreed not to trade in each other's territories (US and the UK) and the tobacco businesses of both in countries other than the US and the UK were transferred to BAT. Thus, from its inception, BAT operated in several countries, which included Canada, Japan, Germany, Australia, South Africa, and China. James Buck Duke was the first Chairman of the company. He followed the strategy of developing new products, pricing them as low as possible, hiring the best people available, and merchandising the products. During the first decade of its operations, BAT expanded to several other countries including West Indies, India, Egypt, Sri Lanka (then Ceylon), Holland, Belgium, Sweden, Norway, Indonesia, Malaysia (then Malaya), and East Africa. In the year 1911, ATC divested itself of its stake in BAT and BAT was listed on the London stock exchange...
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